Part I of our two-part posting on Crisis Communications Planning Crises will affect your organization. They can be internal or external. They can originate from sources ranging from meteorological to human. And they could occur anywhere on the scale of urgency from a one hour power outage, to unanticipated legal action, to a major event […]
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The Brand Defined and Analyzed
What exactly is a brand? Your brand is an intangible, conditionally manageable, reputation-derived sum of the “who, what, when, where, why and how” (5 Ws&H) of your product(s), service(s), organization or effort, and yourself. Your enterprise has many tangible elements to it: you, your staff, your physical space, and most importantly, your product(s) or service(s). […]
A Strong Professional Character: For Your Brand’s Sake
To truly understand branding is to first examine the foundations of the concepts of the reputation. Your brand is built upon your reputation. Your reputation results from many contributing factors. The most basic factor is your professional character. A strong professional character yields higher quality professionalism and expertise in product(s) and service. A higher level […]