It’s summertime again! Summer activities are in full swing, the temperatures have peaked-I hope, and our plans usually entail large bodies of water. I can’t wait to pressure the more mature members of the family to sit through Jaws[1] for the one-thousandth viewing with me again. And in between trips to the pool and the […]
Tag: Public Relations
Key Elements of Crisis Communications Strategy Development With Helpful Hints You May Not Have Thought Of
Welcome to Part II of our two-part posting on Crisis Communications planning. The following framework outlines the four phases of crisis communications plan execution and is presented to offer the reader a flexible tool to apply at the starting point of preparation for a multitude of scenarios. Preparation Phase Objective: Mastery of generating accurate, effective, hyper-current internal and external communications amidst a crisis, or […]
Key Elements of Crisis Communications Strategy Development
Part I of our two-part posting on Crisis Communications Planning Crises will affect your organization. They can be internal or external. They can originate from sources ranging from meteorological to human. And they could occur anywhere on the scale of urgency from a one hour power outage, to unanticipated legal action, to a major event […]
The Brand Defined and Analyzed
What exactly is a brand? Your brand is an intangible, conditionally manageable, reputation-derived sum of the “who, what, when, where, why and how” (5 Ws&H) of your product(s), service(s), organization or effort, and yourself. Your enterprise has many tangible elements to it: you, your staff, your physical space, and most importantly, your product(s) or service(s). […]
A Strong Professional Character: For Your Brand’s Sake
To truly understand branding is to first examine the foundations of the concepts of the reputation. Your brand is built upon your reputation. Your reputation results from many contributing factors. The most basic factor is your professional character. A strong professional character yields higher quality professionalism and expertise in product(s) and service. A higher level […]
Greetings and welcome to the world of methodical public relations!
Welcome to the Official Wolfgang Beach Blog powered by WordPress. This is the first formal post, by which we’ll convey and discuss the purpose, content and attributes of this PR/GR-centered blog. Purpose 1. To inspire excellence in our profession, and to inform and empower our visitors 2. To publish cutting edge information about the profession […]