Welcome to Part II of our two-part posting on Crisis Communications planning. The following framework outlines the four phases of crisis communications plan execution and is presented to offer the reader a flexible tool to apply at the starting point of preparation for a multitude of scenarios. Preparation Phase Objective: Mastery of generating accurate, effective, hyper-current internal and external communications amidst a crisis, or […]
Tag: Marketing
Key Elements of Crisis Communications Strategy Development
Part I of our two-part posting on Crisis Communications Planning Crises will affect your organization. They can be internal or external. They can originate from sources ranging from meteorological to human. And they could occur anywhere on the scale of urgency from a one hour power outage, to unanticipated legal action, to a major event […]
The Brand Defined and Analyzed
What exactly is a brand? Your brand is an intangible, conditionally manageable, reputation-derived sum of the “who, what, when, where, why and how” (5 Ws&H) of your product(s), service(s), organization or effort, and yourself. Your enterprise has many tangible elements to it: you, your staff, your physical space, and most importantly, your product(s) or service(s). […]
Greetings and welcome to the world of methodical public relations!
Welcome to the Official Wolfgang Beach Blog powered by WordPress. This is the first formal post, by which we’ll convey and discuss the purpose, content and attributes of this PR/GR-centered blog. Purpose 1. To inspire excellence in our profession, and to inform and empower our visitors 2. To publish cutting edge information about the profession […]