Welcome to Part II of our two-part posting on Crisis Communications planning. The following framework outlines the four phases of crisis communications plan execution and is presented to offer the reader a flexible tool to apply at the starting point of preparation for a multitude of scenarios. Preparation Phase Objective: Mastery of generating accurate, effective, hyper-current internal and external communications amidst a crisis, or […]
Tag: Leadership
Key Elements of Crisis Communications Strategy Development
Part I of our two-part posting on Crisis Communications Planning Crises will affect your organization. They can be internal or external. They can originate from sources ranging from meteorological to human. And they could occur anywhere on the scale of urgency from a one hour power outage, to unanticipated legal action, to a major event […]
A Strong Professional Character: For Your Brand’s Sake
To truly understand branding is to first examine the foundations of the concepts of the reputation. Your brand is built upon your reputation. Your reputation results from many contributing factors. The most basic factor is your professional character. A strong professional character yields higher quality professionalism and expertise in product(s) and service. A higher level […]
Greetings and welcome to the world of methodical public relations!
Welcome to the Official Wolfgang Beach Blog powered by WordPress. This is the first formal post, by which we’ll convey and discuss the purpose, content and attributes of this PR/GR-centered blog. Purpose 1. To inspire excellence in our profession, and to inform and empower our visitors 2. To publish cutting edge information about the profession […]