Greetings, Readers, and thank you for visiting. Sam here, and delighted to unveil our new logo to you.
The original version has stood since 2009, when I conceived the idea and my brother developed the design. I hope the new version honors him as it pays homage to our guiding principles.
Often I’m asked, “What, or where, IS Wolfgang Beach? Is it a person?” And I cannot count the number of times I am asked this in one form or another. I anticipated this question when I named the organization at its inception. I was more concerned, however, about a visual depiction. And my “little” brother developed a precise image, on the first draft, of my vision for the logo.
Over the years, ideas evolved, creativity materialized, and I wanted to depict the shield, swords and roses with a version as real to you as they are to us. And an additional factoid I will disclose, the banner was never intended read “Wolfgang Beach.” I had not, until this year, decided on an appropriate quotation to represent a public relations firm. And over the summer, after having discussed branding and reputation with so many clients, it became apparent: “Esse quam videri,” or “To be, rather than to seem.” And so became the revised edition of the Wolfgang Beach Strategics Logo.
Always pleased when you share your thoughts. Again, Thanks for visiting. -Sam
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